Our Response to the 2026 World Cup
Published on: May 4, 2026
Dear tschutti-friends,
There will be no tschutti heftli for the 2026 World Cup. Not because of a lack of time or interest – but out of conviction.
The 2026 World Cup has become symbolic of a kind of football that FIFA continues to sell off to political power, abuse of power, nationalism and economic interests. Under the guise of unity and diversity, autocrats are being embraced, mechanisms of exclusion normalized, and the sport turned into a PR platform for anti-democratic and inhumane behavior. We do not want to be part of that.
tschutti heftli has no interest in the FIFAxMAGA World Cup 2026. Football can bring people together. Art can take a stand. Sometimes that also means choosing not to do something.
But for our loyal fans, we came up with something else. You’ve been with us for years. You collect, trade and stick – and we truly appreciate that.
That’s why this year we released a tschutti folder with insert sheets for stickers from past editions. With fixed spaces – just the way you know them – for collecting, remembering and rediscovering old favorite moments.
The folder also includes a blank insert sheet where you can get creative yourselves: build your own dream team, combine your favorite stickers or come up with entirely new ideas.
And that’s exactly where your contribution to the #WeAreTschutti Challenge begins – now it’s your turn!
How to take part in the tschutti Challenge 2026:
On Instagram:
- Post your idea using the hashtag #wearetschutti and tag @produkte_mit_geschichte and @tschuttiheftli
- Or share your idea in your Story and tag both accounts
- Or send us your idea directly via DM to @produkte_mit_geschichte
By email:
Send your idea with the subject line #wearetschutti to office@fairkauf.at.
Submission deadline: June 11, 2026
All submissions will be collected and entered into a community vote. The community decides – the most creative idea wins a prize.
The Captain’s Choice:
Our managing director Thomas is leading the way and has already created two custom insert sheets. Watch the video here and get inspired for your own ideas: Watch the video
We’re looking forward to your ideas, interpretations and teams!
